How To Analyze The Competitors' Website With Semalt's SEO Dedicated Dashboard?
Being overwhelmed by the competition, these companies find themselves in the obligation to resort to service in SEO. Because it is the only possible way to maintain their top positions in search engines. So, if you are an SEO provider, i.e. an SEO agency or a freelance SEO manager, you should know what you are dealing with.
When entering the game called "website promotion", you need to understand who your customers' main competitors are. Then, conduct a basic analysis on the competing sites to know what strategy to put in place for your partners.
In fact, you need a very powerful tool to be able to accomplish this task in record time. Because your skills in the field will not be enough to carry out such a task.
The present article is mainly dedicated to how you can use the SEO Dedicated Dashboard to analyze the competitors' website. So, let's go through the different steps needed to accomplish this mission efficiently.
What is the SEO Dashboard?
Currently, the e-commerce sector is overwhelmed by a competitive war. And since everyone wants to be at the top of this war; and no one wants to be left out, you also need to know what to arm yourself with in order to cope with this trend.
To bring better satisfaction to your partners, to allow them to stay on top in this sector; you must necessarily rely on a powerful tool and be able to overcome the competition. The problem with outdated tools on the market is that they are no longer effective in the face of this competition. This is due to the variation of the positions occupied on the page of search engines.
The SEO Dashboard is the current adequate tool available on the market and able to relieve you from the competitive pressure in a short time. Besides, it is the most recommended tool by all SEO experts. Indeed, it is a new generation tool especially focused on innovation. The Dedicated SEO Dashboard has been designed by Semalt experts according to the competitive trend that marks the e-commerce sector. It has been equipped with several functions capable of performing several tasks at once. The analysis function of this tool, allows you to perform a complete analysis of the competitors' site in record time. Thus, you can keep an eye on them, to know what strategy to put in place to promote your partners.
Before discovering, how to perform a complete analysis of the competitors' site with the SEO Dedicated Dashboard, let's go through some functions of this tool.
Some features of the SEO Dashboard
Here are some of the many features available on this Semalt tool.
Uniqueness control tool
As you know, the uniqueness of the content of a website is a very important thing since plagiarized content is considered theft in the eyes of Google and lead to a very severe penalty. So, this is something that you should not neglect at all. The plagiarism check feature of the Dedicated SEO Dashboard is very powerful. It can let you know if the content is duplicated or already used once by the competitors.
Technical audit tool
This feature of the DSD, allows you to perform a Technical SEO Audit of the website. This audit will then reveal any flaws related to the website, for example:
- The slow speed of the pages.
- Poorly defined links.
- HTTP codes that do not work, etc.
Once all these problems are discovered, you can take them into account to bring better satisfaction to your customers.
What is the advantage of competitor analysis?
Such an analysis allows you to:
- Search for quality donors for your sites among your competitors' backups.
- Identify the promotion strategy of a competitor and understand how to apply it to your site.
- Understand the general market situation and the prospects for further development of your resource.
The process of competitor analysis, at first sight, is laborious and difficult, but with the SEO Dedicated Dashboard, there is nothing complicated about it.
Now, let's find out through different steps, how to use the SEO Dedicated Dashboard to analyze the competitors' website.
Step 1. Market analysis and competitor research
You can use the tool to analyze the competitiveness of your site's topics. Then, you can also use it to identify the top players in that niche that occupy the top positions in keyword search results. The easiest ones are:
Initial review of search results (manual search)
If you enter a query in the search box, the search engine will show you the sites that are ranked at the top. This way, you can understand how competitive your topic is. Therefore, sites that are in the top 10 and that include your topic can already be considered competitors.
For detailed competitor analysis, the analysis function of the SEO Dedicated Dashboard offers you several possibilities. It allows you to quickly and easily analyze the keywords that interest you. Also, it allows you to know by which keywords the competitors' site is visible in search engines.
With the help of a manual competitor search with this tool, you can identify the top potential competitors in your topic. Then understand the words they are promoting. Once the competitors are identified, we move on to the next step.
Step 2. Analysis of the internal optimization of the website
Competent and correct website optimization is the key to its successful promotion. Therefore, if some sites are in the top 10 or even top 3 for many queries, then it is worth seeing what kind of optimization they have. Analyzing the internal optimization of the site with the Dedicated SEO Dashboard provides you with the following information about competitors:
I. The presence of keywords in the tag (the meta title)
If key queries exist, we can say with certainty that the corresponding landing page is properly promoted in search. This means that competitors pay special attention to the promotion of their websites.
II. Completeness of the description and keywords of the tags (meta-description)
In addition to the title, a competent optimizer should fill in both the description and the keywords. Because the keywords and the phrases they contain also play an important role in promoting the website. Besides, the ranking according to Google is based on the relevant keywords.
III. Landing page and text optimization
When analyzing competitors, the SEO Dashboard allows you to know if the texts on the landing pages are optimized. In other words, it lets you know if the texts contain:
- Keywords,
- Keywords that are included in headers or subheadings.
Besides, it allows you to know the density of keywords in the texts. If the meta tags are filled, then the site also contains unique and optimized texts. Thus, you can conclude that the competitor has competently performed internal optimization.
To check the meta tags filling, the analysis function of the SEO Dedicated Dashboard is quite powerful. It allows you to analyze the parameters of different particular pages. Moreover, it is capable of viewing the meta information of any page of a competitor's site with a few clicks.
To benefit from the multiple advantages of the SEO Dashboard, you just have to join the Admin Panel. Then, you will get a 14-day free trial during which you can test the efficiency of the tool. Also, you can perform several tasks, still within the trial period. For example: you can search for the desired site, and the panel will display the main data about the site (age, indexing, etc.).
By going to the "Diagnosis" tab of the tool, you can, not only see the meta-information filling, but also several other possibilities.
IV. Internal website optimization analysis helps to understand
- The success of competitor promotion,
- The main product categories that competitors are focusing on,
- What needs to be emphasized when promoting your own website.
Step 3. External website optimization analysis
External competitor optimization analysis will help you understand how competitors are presenting themselves in search engines. The main things to watch out for are:
Site presence in Yandex and Google directories.
If a site is listed in directories, it has better chances of becoming visible in the search engine. So, you need to consider this a lot in your marketing strategies.
Code snippet analysis
If the site contains beautiful and practical code snippets, it will be more attractive and convenient to use for users.
The reference weights
The link weight should be mentioned separately, as it plays an important role in promoting the website. After analysis, you will be able to collect data on the quality of external optimization of the site. You need to understand:
- Quantity and quality of external links,
- Getting information about anchors, etc.
With the Dedicated SEO Dashboard, you can see how many domains and pages are linked to a given competitor site. You can also see the dynamics of link building. Indeed, if it is growing or constant, you can tell that the competitor is using link promotion.
To understand the quality of a competitor's link pool, you can easily check it with the tool. Dofollow link means that search engines follow this link and transfer the link power to the site. Links with Nofollow status do not transfer the link weight, so they basically play no role in promotion. Based on this, you can know what kind of link to use for your partners.
Step 4. Analysis of other types of promotion used by competitors
In addition to SEO promotion, you need to understand what other types of promotion your competitors are using. For example: contextual advertising, SMM, etc. Such knowledge, allows you, to present a complete picture of the competitor's activities.
To check the use of contextual advertising, the Dedicated SEO Dashboard is the right tool. And you can easily use it for this purpose.
The last thing you need to know is SMM. Promote each of your potential competitors for availability on social networks (use the site's social clicks or manual search). See how often content is updated in groups and communities. A competent SMM strategy plays an important role in promoting the company as a whole and driving additional traffic to the site.
Thus, you can conclude that if the selected competitor sites are ranked in search engines for competitive queries, it is because they have properly built an internal and external optimization strategy. Then, they also use additional tools for promotion. So, you should know that these are the potential competitors you should keep an eye on.
Conclusion
Finally, keep in mind that apart from analyzing the competitors' site, the SEO Dedicated Dashboard is able to help you perform several other tasks. Moreover, you have a great privilege to use the tool in your own domain name. It is a tool that is common and that you must have for the better satisfaction of your customers.